Google Shopping is a service offered by Google that enables you to search, compare and buy physical products offered by different retailers via a highly visual interface.
The service lets you view product photos, read descriptions and customer reviews, and easily compare prices between several sellers.
As a retailer, selling on Google Shopping allows you to showcase your products to potential buyers who are actively searching.
Product search made easy: Users can search for specific products or browse product categories, such as electronics, apparel, beauty, etc.
A price comparison service: Google Shopping lets you quickly compare prices for the same product at different merchants to find the best deal.
Filtering and sorting: Users can filter and sort search results according to various criteria, such as price, brand, product type and other specifications.
Reviews and ratings: Products can be accompanied by user reviews and ratings, providing feedback and useful information to help make a purchasing decision.
Increased visibility: Google Shopping lets you showcase your products in a visual and ergonomic format. Sellers participating in the program can display a certain number of listings free of charge, or promote their products via a paid advertising campaign (CPC type via adwords).
Integrated shopping: In some cases, Google Shopping allows you to make purchases directly on the platform, thanks to a feature called “buy on Google”.
Increased visibility, free of charge, for users searching for your products: Google Shopping lets you display product listings free of charge on its Shopping platform. The number of sheets displayed is entirely at Google’s discretion, but can represent anywhere from a few dozen to a few hundred of your products displayed daily and free of charge to potential buyers.
The ability to promote your items quickly and on a large scale on the Shopping platform: once your items have been validated and published, you can promote them via a paid advertising campaign, enabling you to generate sales quickly with your target audience.
We set up your Google Shopping account for you, then connect it to your store to automatically export your products to the shopping platform. We take care of all the technical aspects, including exporting your shipping rules to Shopping. This service enables you to display your product data sheets on Shopping free of charge. We can also link your Shopping account to your Google Ads account (which will be created for you if you don’t already have one), in order to launch Shopping campaigns.